Apr 04, 2025, 7:30 PM
Amazon Faces Significant Profit Challenges Amid Rising Tariffs
Amazon faces a significant profit impact from President Trump's new tariffs, according to Goldman Sachs analyst Eric Sheridan. The tariffs could lead to a $5 billion to $10 billion annualized operating profit loss for Amazon due to increased merchandise costs. Without cost-cutting or vendor negotiations, US merchandise costs might rise by 15% to 20%. Despite these challenges, Sheridan maintains a Buy rating on Amazon with a $255 price target, suggesting potential offsets such as vendor negotiations, price increases, and product mix shifts. Amazon's stock has declined nearly 7% since the tariff announcement, with year-to-date losses at 20%. The tariffs affect major sourcing regions for US companies, including China, which now faces reciprocal tariffs of 34%.